Mark Pollock

President's Message

by Mark Pollock

"Apathy: Lack of interest or concern, or the attitude of not caring resulting from it".

Does this describe your outlook of running your business? We've all been there. The boiler doesn't fire up in the morning. The shirt unit doesn't work properly. Your pants presser calls out with some lame excuse. And, this happens on the day that you planned for some time for yourself. Ownership doesn't seem as easy as your customers think it is.

So, what do you do? It seems to me that you have two choices. One, you just let everything drag you down and your company suffers from a lack of leadership.

Or, you realize that you must make the effort to improve the way that your business operates,and, therefore, increase your bottom line.

It seems to me that the best way to accomplish this is by gathering information. As Benjamin Franklin once said: "An investment in knowledge pays the best interest". The best source is our industry's state group of professionals: The Pennsylvania and Delaware Cleaners Association

Membership is your bridge to knowledge: problem garment bulletins , technical expertise, marketing ideas, seminars, and most importantly, a link to others in the same industry with the same issues and concerns that you may have. All of this for as little as $45 a month! Plus you get all of the membership benefits of belonging to the Drycleaning and Laundry Institute.

Speaking of seminars, PDCA is presenting "From the Counter to the Spotting Board", a program for owners, managers, customer service reps and spotters. Your presenters will be Jane Zellers and Bob Edwards, two of the best experts to discuss basic and advanced stain removal, bleaching, and how your counter people should discuss concerns that a customer may have. You may bring as many of your staff as you want for the same cost! And, lunch and giveaways are included ! The program will be held at Metro Cleaners in Cranberry Township, Pa. on Saturday, May 20th from 8am-2pm. Contact PDCA at 800-822-7352 to reserve your seats.

Isn't this event worth your time? Doesn't your business deserve the best help that you can give it?

Any questions or comments? Please contact me personally at Mark@mysignaturecleaners.com, or at 267-701-6045.

...from the Board
Pollock to Serve on DLI Board -
Congratulations to PDCA President Mark Pollock who has been named District Committee Representative for our area. This position gives an added voice from our area. The person holding it cannot vote, but can voice opinions and ideas.
Quick Answers Available
If you have a question or a problem and need DLI’s help, you can get a fast answer using DLI’s new LiveChat feature. When you log on to dlionline.org, the LiveChat box pops up. Simply type what you need to know, and you will get an immediate answer and can discuss your question with the person most able to help you..
Member in the News
Congratulations to Monika Manter and the folks at Balfurd Dry Cleaners in State College. They were featured in DLI’s Fabricare Magazine, which detailed their success in following up on the results of their Mystery Shopper.
Quick Answers Available
If you have a question or a problem and need DLI’s help, you can get a fast answer using DLI’s new LiveChat feature. When you log on to dlionline.org, the LiveChat box pops up. Simply type what you need to know, and you will get an immediate answer and can discuss your question with the person most able to help you..
You Are Invited
PDCA is Your association. We want to provide seminars that meet your needs and your interests. Your are invited to make suggestions and requests for seminars and meetings in your area. Let us know, and we will do our best to meet your needs.
Tech Talk
Differential shrinkage

Differential shrinkage occurs when only certain sets of yarns shrink on a garment creating a puckered appearance. Differential shrinkage can exist in fabrics constructed of yarns different in tension, twist, or fiber type. Very often, the differential shrinkage is severe enough to create a ripples or puckered appearance on the entire fabric. The drycleaning process is a total immersion process and cannot create shrinkage in only certain sets of yarns. Differential shrinkage can be controlled only by better stabilization processes during manufacturing. Shrinkage of this type occurs when the yarn has not been properly stabilized or preshrunk before the fabric is woven. Such shrinkage is often progressive and may not be noticeable until after several cleanings. However, in some instances, shrinkage will occur during the initial cleaning.
Reprinted with permission of DLI